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Making business work better

A few years into Seagreens, after our customary period of silence each morning, we wrote on a flip chart the names of everyone who made up the Seagreens business.

Beside each name we added the kind of relationship we had with these people - consumer, retailer, wholesaler, nutritionist, supplier, media, and so on.

Several Pentel markers later - 
and sheets of names still coming - my colleague Rachel Rowland and I contemplated the diversity and quality of these relationships.

A few had been in touch that morning. Others not since Seagreens began.

A small group met in London on a regular basis to guide its beginnings - a young nutritionist Alex Kirchin; a food industry consultant Simon Wright; a graphic designer Adrian Whitefoord; an advertising executive Me; a student Natasha Langdon; and a financial adviser, Bernard Woods

Through various organizations and activities including Seagreens, I have tried to promote the idea that 'business for a better world is also a better world for business'.

In an interview in Walnut Magazine in July 2017, there is more on this theme - please click here.

With Seagreens I wanted to create a global brand 'to deliver goodness and value in all our relationships'.

This aim should guide our decisions and behaviour - product quality, packaging, telephone manner, selection of business partners and customers, and our treatment of suppliers.

Instead of using Seagreens to make profits which in a conventional business model might support altruistic projects elsewhere, Seagreens should be the altruistic project itself.

This sort of work is the heart of life, not separate from it. Business which must serve the greater good.

In September 2018 Seagreens began its 20th anniversary.

Around the brand we are building a consortium of partners - independent companies and individuals, fully integrated from ocean to end user, who make up the Seagreens business.

Together with our many customers around the world, this is Seagreens® International Partnership®.

Every day, our list of names grows longer...

The degree to which Seagreens manifests its founding idea is for you to judge. 

There is a Partnership Council where customers and consortium partners can raise any matter of concern -

Please contribute.

In the British Isles and Nordic region, we have an exceptional opportunity to develop a world class seaweed industry for human nutrition. The market for nutritious food seawed is broad and diverse.

Britain has already established a basis of global communication and trade, a legacy perhaps somewhat overshadowed and obfuscated by its post-War obsession with the European Union.

Working with many nations and people in Greater Europe including Russia, the Commonwealth of Nations, the United States, Asia and the Middle and Far East, we can build on this legacy with those individuals and companies who wish to develop Seagreens® business within their own. 

Operating the highest standards of quality and sustainability we can play our part in a natural cycle - in particular, by returning valuable and depleted micronutrients to human and animal nutrition, and to sustainable agriculture rooted in the health of the soil.

I said more about this at the 1st Annual Conference of the Seaweed Health Foundation at the Natural History Museum in London in 2012.

The Foundation has a very specific and independent constitution and purposes. 

It aims to ensure 3 cornerstones of a sustainable global enterprise in nutritious food seaweed: research, standards, and information.

It operates public events as in this video, at the Royal Botanic Garden in Edinburgh, in the public interest.

Unlike many business ventures, Seagreens is not being developed for sale.

The hope is that it will long continue, administered by the Seagreens Trust in the interests of its customers and Partners.

Its administrators will be drawn from all parts of the Partnership and beyond.

The model is in place. There is no rush and no need to compromise.

Our most loyal customers will decide how fast and how far it will grow.