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Unity in the corporate purpose



Seagreens Ltd is a British company whose founding idea was to make it easy for anyone to include at least a gram a day of the most nutritious seaweed in their daily diet. As it says on the iconic green Seagreens jars, to: “Feed the Foundation of Health”.

The business model is unique - an international partnership in which the business is conducted by Partners and Partner companies in a global consortium. 

Click here for an interview with the founder in the July 2017 issue of Walnut Magazine.

Seagreens is “the UK’s leading seaweed supplier” (Organic & Natural Business magazine, 2009).

Since start up in 1998 the brand has gained the respect of food manufacturers, consumers, retailers, medical practitioners and the media.

It has gained recognition for its production standards, food and health research, its ingredients for manufacturing, and its iconic consumer products.

With many years’ experience in this unusual field, Seagreens has set a standard for sustainable wild seaweed harvesting and production which far exceeds EU and US Organic Standards.

The head office is based near London’s Gatwick Airport in West Sussex and production is licenced through Production Partnerhips in the British Isles and elsewhere in the Nordic region.

Distribution Partnerships provide local sales and technical support for Seagreens certified ingredients throughout Europe, North America and Australasia, and Retail Partners in health stores and online sell Seagreens consumer products helping people of all ages and in all health conditions.

In 2010 Seagreens' founder also set up the Seaweed Health Foundation as an independent, not-for-profit forum for seaweed research, standards and information, and to support the growth of a sustainable human food seaweed industry in and around the British Isles.

The Foundation holds public events each year in London and Edinburgh and is represented overseas, its aim to engender and support the development of a sustainable European industry producing nutritious food seaweed of genuine benefit to the population.

1998  Small scale harvesting begins on the remote Norwegian island of Frøya. Seagreens is certified Organic by the Soil Association in Britain and Probio in Norway. In London, in an independent taste test against table and ‘low sodium’ salts in oatcakes, Seagreens is voted the ‘best tasting oatcake’. Featured in 'The Low Salt Cookbook'.

2000  Food quality production continues at a second facility still further north in Arctic Lapland. In England, Artisan Bread, an independent baker with nationwide distribution, becomes Seagreens’ first branded ingredient customer.

2007  Government funding enables Seagreens to participate in the new Centre for Food Innovation's research project at Sheffield Hallam University, to identify natural alternatives for fats, sugars and salt. The search begins for suitable harvesting and production in Scotland.

2008  Initial research in meat products shows Seagreens to be an effective bacteriostat prolonging shelf life as effectively as salt, stabilising water quality and buffering pH balance. Research continues in bread and baked goods and on Seagreens' powerful antioxidants. A independent analytical study confirms Seagreens uniquely safe for human consumption.

2009  A new harvesting joint venture, Hebridean Seagreens Ltd, is concluded in Scotland, producing the first mechanically harvested wild species for human consumption in the British Isles.

2010  Seagreens' founder sets up the independent non-profit Seaweed Health Foundation holding its first meeting at the Natural History Museum, also home of the British Phycological Society.

Further research is conducted through the Foundation - a series of baking trials and organoleptic studies. 75% of consumer panels prefer plain white bread in which 50% of the salt has been replaced by Seagreens, 67% in wholemeal bread, 100% in sundried tomato and basil bread with 100% Seagreens and no salt and no negative effect on bake and sensory quality.

The factory is honoured with the Crown Estate Business Award for Marine Enterprise. Seagreens' first research in obesity wins the Alpro Foundation Masters Award. It is the first study in the world of whole food seaweed for satiety. 

2011  Seagreens® Certified Ingredients are increasingly to be found in the products of other food and healthcare manufacturers. Seagreens introduces its first new consumer product for 4 years - The Mineral Salt, voted 'Best New Product' by consumers and practitioners (CAM Lifestyle magazine) and is 'Highly Commended' in the Free From Food Awards in London. 

2012  The most comprehensive analytical study of Seagreens' wild seaweeds ever undertaken is conducted by independent, accredited laboratories, comparing the same species produced at different European factories. Seagreens is shown to have higher nutritional values on all key markers. UK Research Councils recognises Seagreens' salt replacement research as 'A Big Idea For The Future'.

2013-16  A series of applied research studies reveal important new data about Seagreens' potential role in nutrition, especially in relation to the pathogenesis of cardiovascular diseases, obesity, diabetes and in digestion. Three scientific papers are published in the Journal of Appetite, the British Journal of Nutrition, and the Journal of Applied Phycology.

2016  Seagreens becomes the first producer to be Certofied to the new Nutritious Food Seaweed standard introduced by the Biodynamic Association in 2015. In the past few years new production partnerships are established in the Outer Hebrides, Iceland, Ireland and Norway, further developing quality and the range of species and hence, applications and world markets.

Behind all this is a corporate determination to produce a healthier kind of business.

Founder S. B. Ranger believes that like good wholesome food, work is a basic human need which should contribute to a balanced, stable and safe society.

“I see a unity of purpose in all we do which no longer separates the means of production from the product, or the whole human being from his means of survival.

Our products can help restore and maintain the health of the whole person; our corporate mission is to nurture the whole person in and through our business.

The illusion that the values we uphold in business and personal life are incompatible - or that there is one time and place for the sacred and another for the profane - is not for me.

Beyond the illusion of separation I perceive a more joyous reality in which the relationship between all things is apparent.”

Please click here to hear Simon Ranger on Radio 4, September 2016.

 

Isle of Lewis, Outer Hebrides, Scotland